Aim: To promote
culture and business, enlivening and linking streets during period of change
and disruption to London Bridge.
The London Bridge area is set to undergo medium-term changes
to its streetscape in the coming year. In an environment already challenged by the
impact of long-term works and development, this will provide new obstacles to
businesses wanting to welcome people to the area. It also has the potential to negatively
impact the perception and identity of London Bridge; becoming an area dominated
by hoardings, diversions, unsuitable walkways and unwelcoming pedestrian
environments.
Crucially, this is happening at a time when London Bridge is
developing a distinct cultural offer and defined identity.
Objectives
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To welcome people to London Bridge
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To promote cultural attractions
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To establish London Bridge identity
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To brighten streets
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To improve wayfinding
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To mitigate effects of large scale development
works
- To tell wider audience that London Bridge is open for business
Vehicles
- 57 lamppost banners promoting our cultural attractions, April 16 - April 17
- Tube advertising across network, 190 locations, July and September
- Pop-up art installations in five locations across London Bridge through
August. Artist led workshops and heritage trails
- Extended InfoBike season to include every day in July and August
- Supported by existing place promotion infrastructure including website,
social media, visitor maps, festival sponsorship and summer events guide.